Privacy protection


§ 1 General

Your personal data (e.g., salutation, name, address, email address, telephone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). The following provisions inform you about the processing purposes, legal bases, recipient categories, storage periods, as well as your rights and the data controller responsible for your data processing. You can find information about how eBay handles your data in eBay's privacy policy.

§ 2 Data processing for the fulfillment of the contract

(1) Purpose of processing

Your personal data that you provide to us during the order process is necessary for the conclusion of a contract with us. You are not obligated to provide your personal data. However, without providing your address, we cannot send you the goods. For certain payment methods, we require the necessary payment data to be able to pass it on to a payment service provider commissioned by us. Therefore, the processing of the data you enter during the order process is carried out for the purpose of contract fulfillment.

(2) Legal basis

The legal basis for this processing is Article 6(1)(b) of the GDPR.

(3) Categories of recipients

Payment service providers, shipping service providers, if applicable, inventory management system, if applicable, suppliers (dropshipping).

(4) Storage period

We store the data required for contract processing until the expiration of the statutory warranty and, if applicable, contractual guarantee periods.

We retain the data required under commercial and tax law for the legally determined periods, usually ten years (see § 257 HGB, § 148 AO).


§ 3 Rights of the data subject

If your personal data is processed by us, you are considered a data subject under the GDPR, and you have the following rights against us:

  1. Right to information

You can request confirmation from us as to whether personal data concerning you is being processed.

If such processing takes place, you can request information from us about the following:

(1) The purposes for which the personal data is processed; (2) The categories of personal data being processed; (3) The recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed; (4) The planned duration of storage of the personal data concerning you or, if specific information is not possible, the criteria used to determine the storage period; (5) The existence of the right to rectify or erase personal data concerning you, the right to restrict the processing by us, or the right to object to such processing; (6) The existence of the right to lodge a complaint with a supervisory authority; (7) All available information about the source of the data if the personal data was not collected from the data subject; (8) The existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information on whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you can request to be informed about the appropriate safeguards pursuant to Article 46 of the GDPR relating to the transfer.


  1. Right to rectification
You have the right to have your personal data rectified and/or completed by us if the processed personal data concerning you is inaccurate or incomplete. We must carry out the rectification without undue delay.

3. Right to restriction of processing

Under the following conditions, you can request the restriction of processing of your personal data:

(1) If you contest the accuracy of the personal data concerning you, for a period enabling us to verify the accuracy of the personal data; (2) If the processing is unlawful, and you oppose the erasure of the personal data and request the restriction of their use instead; (3) If we no longer need the personal data for the purposes of processing, but you require them for the establishment, exercise, or defense of legal claims; or (4) If you have objected to processing pursuant to Article 21(1) of the GDPR, pending the verification of whether our legitimate grounds override yours.

If the processing of your personal data has been restricted under the aforementioned conditions, except for storage, such data may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the Union or a Member State.

If the restriction of processing has been implemented under the above conditions, you will be informed by us before the restriction is lifted.

  1. Right to Erasure

a) Obligation to Erase

You have the right to request that the personal data concerning you be erased without delay, and we are obligated to erase this data without delay if one of the following reasons applies:

(1) The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.

(2) You withdraw your consent on which the processing according to Art. 6(1)(a) or Art. 9(2)(a) of the GDPR was based, and there is no other legal basis for the processing.

(3) You object to the processing pursuant to Art. 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) of the GDPR.

(4) The personal data concerning you has been unlawfully processed.

(5) The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.

(6) The personal data concerning you has been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

b) Information to Third Parties

If we have made the personal data concerning you public and are obligated to erase it according to Article 17(1) of the GDPR, we will take reasonable steps, including technical measures, considering the available technology and implementation costs, to inform the data controllers processing the personal data that you, as the data subject, have requested the erasure of all links to such personal data or copies or replications of such personal data.

c) Exceptions

The right to erasure does not apply if processing is necessary:

(1) for exercising the right of freedom of expression and information;

(2) for compliance with a legal obligation that requires processing under Union or Member State law to which we are subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;

(3) for reasons of public interest in the area of public health, as specified in Article 9(2)(h) and (i) and Article 9(3) of the GDPR;

(4) for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes, as outlined in Article 89(1) of the GDPR, if erasure is likely to render impossible or seriously impair the achievement of the objectives of such processing as mentioned in Section a); or

(5) for the establishment, exercise, or defense of legal claims.


  1. Right to Information

If you have exercised your right to rectification, erasure, or restriction of processing towards us, we are obliged to communicate any rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves disproportionate effort.

You have the right to be informed about these recipients in relation to us.

  1. Right to Data Portability

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance, provided that:

(1) the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and

(2) the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from us to another controller, where technically feasible. This right shall not adversely affect the rights and freedoms of others.

The right to data portability does not apply to processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

  1. Right to Object

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions.

We will no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.

You have the option to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

  1. Right to Withdraw Consent

You have the right to withdraw your consent to the processing of personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

  1. Automated Individual Decision-Making, Including Profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:

(1) is necessary for entering into or performing a contract between you and us,

(2) is authorized by Union or Member State law to which we are subject and which also provides for suitable measures to safeguard your rights, freedoms, and legitimate interests, or

(3) is based on your explicit consent.

However, these decisions shall not be based on special categories of personal data referred to in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) applies and suitable measures to safeguard your rights, freedoms, and legitimate interests have been taken.

With respect to the cases mentioned in (1) and (3), we shall implement suitable measures to safeguard your rights, freedoms, and legitimate interests.

  1. Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement if you believe that the processing of personal data relating to you violates the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant of the progress and the outcome of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.

Information on the Use of Google Analytics

To the extent that you have given your consent, Google Analytics, a web analytics service provided by Google LLC ("Google"), is used on this website. The usage includes the operating mode 'Universal Analytics,' which allows the assignment of pseudonymous user IDs to track and analyze user activities across multiple devices. This privacy notice is provided by www.intersoft-consulting.de.


Google Analytics uses 'cookies,' which are text files stored on your computer, to analyze your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated there. We would like to point out that on this website, Google Analytics has been extended with the code 'anonymizeIP' to ensure anonymized collection of IP addresses (so-called IP masking). The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de.

Purposes of processing On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage to the website operator.

Legal basis The legal basis for the use of Google Analytics is your consent in accordance with Art. 6(1)(a) of the GDPR.

Recipient / Categories of recipients The recipient of the collected data is Google.

Transfer to third countries The personal data is transferred to the United States based on the EU-U.S. Privacy Shield on the basis of the European Commission's adequacy decision. You can access the certificate here.

Duration of data storage The data sent by us and associated with cookies, user identifiers (e.g., User-ID), or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached will occur automatically once a month.

Rights of data subjects You can revoke your consent at any time with effect for the future by preventing the storage of cookies through the corresponding setting in your browser software. However, please note that if you do this, you may not be able to fully use all the functions of this website.

Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies will prevent the future collection of your data when visiting this website. To prevent the collection across different devices using Universal Analytics, you must perform the opt-out on all systems used. Clicking here will set the opt-out cookie: Disable Google Analytics.

Email advertising with newsletter subscription

If you subscribe to our newsletter, we will use the data necessary for this purpose or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6(1)(a) of the GDPR.

You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or by using the unsubscribe link provided in the newsletter. After unsubscribing, we will delete your email address unless you have expressly consented to further use of your data or unless we reserve the right to use your data for other purposes permitted by law and about which we inform you in this statement.


Controller for data processing: Lived non food GmbH, Friedrich-Seele-Str. 20, 38122 Braunschweig, Phone: 053122435682 info@alimodo.de

Contact details of our data protection officer: Friedrich-Seele-Str. 20, 38122 Braunschweig datenschutz@lived-non-food.de